To facilitate the best use of your time you want to automate social media tasks as much as possible. When you publish a new blog post you are able to automatically update your Facebook Fan Page status. (Yes, you can update your personal page status, too. However, I do recommend you use a fan page for your business.)
In Facebook there are many different options for connecting your blog to your Facebook Fan Page. The application I currently use and recommend is NetworkedBlogs.
Why I like it:
1. It imports your blog post title and a short statement from the start of the blog post. If someone wants to read your post in full they have to click thru to your website. This means any conversation related to the blog post will take place on your site.
2. Individuals on Facebook have the option of following your blog right there on Facebook. Quick and simple way to increase blog readers.
All the best,
Lisa Nelson