The last study results I reviewed found Tuesday to be the best day to publish an email newsletter, which may also be referred to as an ezine. This was found to be the day of greatest response. HOWEVER, this may not be the best day for you. It’s very important for you to track your open and click through rates. If you publish your newsletter on Tuesdays and your open rate drops below 20% it’s time for a little trial and error with a different day of the week. Maybe your list will be more responsive on a Wednesday or Thursday.
If you are subscribed for newsletter updates (sign up for the free report below and you’ll be added to the list!) you’ll notice that I publish the newsletter on a Friday. I do this because my list is typically working a traditional job during the week and it’s the weekend when they have the time and energy to focus on non-traditional income sources. So far that day has worked best for my subscribers . . . BUT I’m constantly tracking open and click thru rates and I will make adjustments if need be.
All the best,
Lisa Nelson