Did you know the average income of LinkedIn users is higher than both Facebook & Twitter? Here’s the breakdown for average user income for each of the social networking sites:
Twitter – $58,000
Facebook – $61,000
LinkedIn – $89,000
So, if you are looking for clients that can pay you, then according to these numbers LinkedIn marketing is worth your efforts. However, if you are like me, you may not find LinkedIn as inviting and ‘fun’ as I do sites like Facebook. That’s why I’ve put together these 5 tips for how you can get the most out of LinkedIn.
1. Update your LinkedIn status once a day.
Be sure the majority of your status update include a relevant link back to your website with a call to action. You can use your status update to invite people to a webinar you are hosting, read more about a blog post you’ve shared, access a special report you’ve made available. . .options are endless!
2. Respond to connection requests.
If you accept a connection request send the new connection a direct message. Let them know you are happy to connect. Share a few details about yourself and ask a few questions about them to start a dialogue. If this individual isn’t a potential client they may know someone who is looking for your services.
3. Post events within the event application.
The event application is a simple and effective tool for promoting business events while measuring interest in conferences, teleclasses, and webinars.
4. Answer questions in the LinkedIn Q&A section.
Did you even know LinkedIn had a Q&A section? This is a very effective way to showcase your expertise to your target market by providing useful answers. Great way to gain exposure for your business and get yourself recognized as the expert!
5. Start discussions in groups with your target market.
Go through the LinkedIn groups and join groups made up of members of your target market. Once or twice a week start a new group discussion. Maybe ask a question. Provide a 1-2 sentence answer and a link back to your blog where they can read more. This is a good option for driving traffic from LinkedIn back to your website. Also an effective way to measure your target markets interest in specific topics.
Tip #5 is a service I provide in the Content Marketing Package. Here’s a link to learn more – https://detailprojectmanagement.com/content-marketing-management/
Do you have a LinkedIn strategy I haven’t mentioned above? If so, please share it below for others to read and learn from.
All the best,
Lisa Nelson
Hi Lisa:
I found one of your articles on Linked in and would like to do an informational interview with you on a career as a “coach”. Please email me if you are available for a 15-20 min. phone conversation. Thank you.
Sincerely,
Dolly
This is an excellent overview of the benefits of networking on LinkedIn and enhancing your engagement with potential clients. Another good strategy is to link your blog posts and Twitter updates to LinkedIn so that when you publish in other media you post to LinkedIn at the same time. It’s a great time saver on days when you don’t have time to manage all of your social media.
Lisa, It’s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections.
A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies
Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience? The proliferation of the social media avenues is becoming overwhelming.
This glut of information reminds me of the early 90’s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That’s when a better generation of search engines – at first the Yahoo! and then Google – entered the market and helped us find the most relevant information by just typing simple keywords in their search box. If you had asked before Google launched, if there was a need for another search engine – most would have said no, we already have those….
Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product?
I hope my awesomize.me can accomplish such a mission. The site is not another social networking platform. Yet the portal to all your existing social media channels. The platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It’s free!
Elias
CEO & Founder
http://awesomize.me
Hi,
I’m looking for way to use social media and I’m always asking myself if there is a real value in this kind of communication.
I saw some new products that could help (like oorook-crm.scanandtarget.com for example, detecting on both FB and Twitter), and I’d like to know if someone use this kind of products (which one if yes) and if I really need to invest in this point ?
Hi Dolly,
I’d be happy to speak with you, but I want to clarify that I am not a coach. Therefore, I don’t know if I’m the right fit for your informational interview! I’m an online business manager and handle the technical sides of running an online business. Several of the clients I work with also have a business coach.
All the best,
Lisa Nelson RD
http://healthpracticesonline.com
What resource is available where you can post to LinkedIn, Twitter and Facebook from one location? I know you can post to Twitter from LinkedIn and most likely from LinkedIn to Twitter, but I have not found a source or tool to use to post to all three applications using one media.
Hi Deborah,
Hootsuite is a good option for posting to all three social media forums.
All the best,
Lisa Nelson RD