How many programs and services do you have for sale?
Does your programs or services page scroll on forever? If so, it’s likely you need to pare back your offerings.
You want to keep the options easy to navigate. What’s that saying? I think it’s “A confused mind always says no.” It’s better to keep the options few and easily understandable so a potential customer knows exactly which is right for them.
You don’t need to try and meet everyone’s needs on your website. Narrow it down to one or two package options. If someone wants a particular combination you haven’t identified, they can always contact you to inquire about alternative options.
Also, you don’t have to list all services (or add on services) you provide on your website. Identify what is the first step for 90% of your clients. List that or those program options on your website. That doesn’t mean you don’t offer other services, it just means you can discuss it with clients after you “get them in the door”.
Also, to make a buying decision people may need more information. This could be a longer sales page for each individual program. Or you may need to make it clear you can be contacted to help determine which program is right for them, to discuss what all is involved, and answer any questions.
Does Your Website have Too Many Choices?
All the best,
Lisa Nelson