SUCCESS FACTOR #1: SPEAKER PROMOTION
By and far, speaker promotion is at the top of this list. The impact of the other factors is not nearly as great.
When hosting a summit, speaker promotion is the key for getting individuals to opt in to your event. Let me tell you now, social media promo does not convert as well as a solo email. A newsletter highlight for your event does not convert as well as a solo email. A solo email is very important. You will have speakers say they cannot send a solo email. You may have to pass on having that speaker participate. Yes, there are exceptions to the rule. Let’s say it’s a really big name speaker and simply having them participate would be a major draw for your audience. I can’t emphasize enough that this is the exception, not the rule.
SUCCESS FACTOR #2: COMPETENT, RELIABLE TEAM
When hosting an event you need a team to support you and complete necessary tasks, such as development of web pages, set up of an affiliate program, formatting and scheduling of emails, etc.
It’s ideal if you have a team who has worked an event like this before. They are familiar with the tasks involved and can make it a smooth process. However, I realize that cannot always be the case and a “new” team can successfully pull off an event.
Select a team to support you that knows what they are doing, is reliable and accessible.
Secure telesummit management services to ensure a successful event for you (the host), participants, and your guest speakers.
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