Once you start blogging, tweeting, and/or publishing a newsletter content creation can become very overwhelming. This may be why you haven’t started some of these marketing activities. What in the world will you write about day after day, week after week?

Content Management

This is where an editorial calendar will drastically reduce the stress of trying to figure out what to write. Editorial calendars can (and should!) be used for blogs, email newsletters, and social media tasks for content management.

Don’t let the term “editorial calendars” scare you off. They are not difficult to create. All you need is a spreadsheet program (I use Microsoft Excel) and set up a table.

Here’s an example for a blog editorial calendar:

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