Category Archives: Content Marketing

Content Is Crucial: You Can’t Monetize From Obscurity

By Lisa Nelson  |  Content Marketing, Marketing

This guest post was originally published by Ursula Jorch at Work Alchemy.

Content MarketingIncome in your business is built on the relationships you cultivate and nurture with your clients and prospects. When people know, like, and trust you, they start to buy.

One important way to keep those relationships growing and to start new relationships is to provide great content and spread the word.

You may have heard the marketing expression, ‘content is king’. There’s a lot of truth in that: great content draws people and keeps them engaged with you.

In your business, you’re on a great adventure. You’re learning and exploring new things all the time. If you share that experience with your audience, you’ll bring them in on the adventure!

Continue Reading…

2 Tools to Discover Relevant Content to Share with Your Fans and Followers

By Lisa Nelson  |  Content Marketing, Marketing, Social Media

After (or even before) you set up your social media profiles you need to develop a strategy for how you will utilize social media to grow your business. Part of the strategy is to implement content marketing where you are consistently and regularly sharing your knowledge, highlighting your area of expertise so when they need the service you provide they know exactly who to contact… you.

One overwhelming piece that goes with managing social media profiles is the amount of content you must produce. For example, the Twitter platform moves quickly. Some recommend you share one or more tweets every hour. Facebook and Google+ are more reasonable at around two updates daily, with LinkedIn being once a day… BUT this is day after day, week after week, month after month…. It can get to be overwhelming.

You can share great content with your fans and followers that is not always your own. You will still become recognized as an expert in your area, but you will also be recognized as a valuable resource.

So, how do you find great, engaging content that is quick and easy to share with your fans and followers?

#1 ContentGems

I’ve been using ContentGems for several months now and it has worked well for what I need. ContentGems monitors online sources, including news sources, blogs, and social media accounts, and will filter results based on keywords you set. You can then scroll the results and schedule the updates to send directly from ContentGems or using a third party platform, such as Hootsuite.

In case it’s useful, I’ve recorded a quick video showing how I use it:

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Are Your Blog Posts Fully Optimized?

By Lisa Nelson  |  Content Marketing, Marketing, Social Media

Content marketing is an effective technique for driving traffic to your website. This technique involves the creation and consistent distribution of valuable, relevant content to attract a specific audience (i.e. your target market).

The foundation of content market is, well, the content. The blog posts you write.

Are your blog posts fully optimized?

Here are 10 tips for optimizing your blog post BEFORE you publish it and begin content marketing.

  1. Enticing Headline
    Your headline should include your keyword(s) for the blog post, so it is very clear to search engines the information contained within the post. Plus you want it to contain the actual words and phrases that people enter into google when they do a search on the particular topic.
  2. URL Contains Keywords
    The URL for the web page (blog post) is one of the first pieces “crawled” by search engines to determine page content. Make sure it includes your keyword for the article. If you are implementing #1 above, then it’s an easy rule of thumb to make sure your url is always the title of your blog post.
  3. Keywords in Copy
    Do not “stuff” your article with keywords. You do want to include keywords, but they should naturally flow within your copy.
  4. Keywords in meta-description
    A meta description is an HTML attribute providing a concise summary of the blog post content. It is most often used by search engines and displayed in search results. See the below image. Continue Reading…