Category Archives: Email Marketing

January 19, 2011

Email Newsletters – What Type of Email Newsletter Will You Publish (html or text)?

By Lisa Nelson | Email Marketing

As the publisher of an email newsletter you’ve entered the world of content marketing. The basic premise behind email newsletter marketing is that you will send readers useful content, they will let you know if they are reading it by clicking thru for more information, buying your services, and/or sharing you with others.

Your email newsletter represents you and your business. You decide how your business will appear in an email newsletter and whether or not you provide a nicely formatted text email or an attractive and colorful html option.

Many businesses still use text emails successfully; however, the majority are now opting for html designs to deliver their content.

Text vs HTML

January 11, 2011

Email Newsletter – Why You Need to Publish an Email Newsletter

By Lisa Nelson | Email Marketing, Website

There are several reasons you need to publish an email newsletter as part of your marketing plan. Let’s discuss one of those reasons today.

The buying decision when it comes to purchasing online is different than when you purchase from a traditional brick and mortar practice.

It’s very rare for a website visitor to make a buying decision the first time they visit a website. In fact, more than 99% of your website visitors will likely never come back to your website! Online a lot of browsing takes place and people click to AND away from your site in seconds.

November 17, 2010

List Management – Constant Contact vs. Aweber

By Lisa Nelson | Business Manager, Email Marketing

To collect names and contact information (at a minimum email address) for your prospects you need to select and purchase (usually pay a monthly fee) for a list management service. A list management service allows you to manage and automate communication with prospective clients.

For example, you can set up an autoresponder that you write once and goes out in the same sequence to anyone who signs up. You can send broadcast messages that you schedule to go to your entire contact database on a certain day/time (i.e. weekly newsletter).

Two services that strictly provide list management services are:

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