Category Archives: Social Media

June 30, 2011

Facebook – Do you need a business ACCOUNT or a business PAGE?

By Lisa Nelson | Social Media

If you haven’t jumped into the Facebook waters yet, then this is some important information to know in advance.

When you register for a Facebook account you have the option of setting up a personal account or a business account. Select a personal account. Business accounts have limitations and reduced functionality compared to personal accounts. If you set up a business account you’ll be able to view pages and social ads you create, but you are not able to view the profiles of others on Facebook. This means you are not able to engage or interact with potential customers. Also, business accounts are not found when someone searches Facebook.

June 20, 2011

How to Create a Facebook Welcome Tab for Your Fan Page

By Lisa Nelson | Social Media

A Facebook welcome tab can serve many purposes, such as increasing the number of ‘fans’ you have, boosting subscribers to your newsletter, or promotion of a particular product/service.

My preference is to create a two step welcome tab:

Step 1: Encourage page visitors to ‘Like’ your fan page.
Step 2: Invite them to sign up for your newsletter in exchange for information they want.

Here are examples of two fan pages set up using this strategy:

June 17, 2011

The Downside of Auto Importing Blog Posts to Facebook

By Lisa Nelson | Social Media

In a recent blog post titled – How to Link Your Blog to Your Facebook Fan Page – I showed you how to set up your blog to automatically import to your Facebook Fan page using the NetworkedBlog application.

However, there is a down side to having automatic updates on your Facebook page. Online Visibility Expert, Denise Wakeman published a post discussing the reason you may not want to have your blog automatically update your Facebook fan page wall. She’s given me permission to share her post with you. You can view the original post here.

Guest Post by Denise Wakeman: I’m giving up on automation…

June 8, 2011

How to Get a Facebook Vanity Url

By Lisa Nelson | Social Media

Do you wonder how people get a custom url for their facebook page? Or maybe we should start with what is a Facebook vanity url.

What is a Vanity Url?

When you create a facebook fan page or profile your page url looks something like this:

http://www.facebook.com/pages/Health-Practices-Online/146118965433138

Way to long and complicated to share with someone verbally. That is why you may want to create a vanity or custom facebook url. Here is the custom url I created for the above link:

http://facebook.com/HealthPracticesOnline

For Facebook Fan Pages you must have at least 25 ‘Likes’ before you can create a vanity url. Also, it’s important to think about what you want to use, because once you change your url you are stuck with it. Right now Facebook doesn’t allow multiple changes.

Are you ready?

If so, here is the link to update your Facebook url:

https://www.facebook.com/username/

All the best,
Lisa Nelson

May 24, 2011

How to Link Your Blog to Your Facebook Fan Page

By Lisa Nelson | Social Media

To keep your marketing consistent I encourage you to automate as many pieces as you can. Linking your blog to your Facebook Fan Page is an easy way to automate the promotion of your blog to people who like your Facebook Fan Page. Every time a new blog post is published it updates your fan page and goes out to the newsfeed of everyone who likes you page.

Let’s go through the steps.

Step 1: Create your blog RSS feed.

May 18, 2011

Do you have a content marketing strategy?

By Lisa Nelson | Business Manager, Social Media, Website

You must have a strategy that will take you from where your business is currently to your goal. If you do not outline a strategy you are randomly throwing out content without purpose. This can be a waste of time and money. Not to mention the frustration of spinning your wheels and not seeing your business move forward.

What is your goal?

The first step is to identify your goal. Why are you marketing? What specific action do you want people to take when they see your message?

Are you trying to increase your sales? Increase website traffic? Increase your opt-in page conversions?

What is your strategy?

April 13, 2011

5 Tips to Maximize Your LinkedIn Marketing Results

By Lisa Nelson | Social Media

Did you know the average income of LinkedIn users is higher than both Facebook & Twitter? Here’s the breakdown for average user income for each of the social networking sites:

Twitter – $58,000
Facebook – $61,000
LinkedIn – $89,000

So, if you are looking for clients that can pay you, then according to these numbers LinkedIn marketing is worth your efforts. However, if you are like me, you may not find LinkedIn as inviting and ‘fun’ as I do sites like Facebook. That’s why I’ve put together these 5 tips for how you can get the most out of LinkedIn.

December 29, 2010

Editorial Calendars – Do you need help with content management?

By Lisa Nelson | Business Manager, Social Media, Website

Once you start blogging, tweeting, and/or publishing a newsletter content creation can become very overwhelming. This may be why you haven’t started some of these marketing activities. What in the world will you write about day after day, week after week?

Content Management

This is where an editorial calendar will drastically reduce the stress of trying to figure out what to write. Editorial calendars can (and should!) be used for blogs, email newsletters, and social media tasks for content management.

Don’t let the term “editorial calendars” scare you off. They are not difficult to create. All you need is a spreadsheet program (I use Microsoft Excel) and set up a table.

Here’s an example for a blog editorial calendar:

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