To facilitate the best use of your time you want to automate social media tasks as much as possible. When you publish a new blog post you are able to automatically update your Facebook Fan Page status. (Yes, you can update your personal page status, too. However, I do recommend you use a fan page for your business.)
In Facebook there are many different options for connecting your blog to your Facebook Fan Page. The application I currently use and recommend is NetworkedBlogs.
Are you utilizing YouTube to share your expertise through video marketing? (Nearly 34 billion online videos were viewed in May of 2010 in the US!)
If you are taking the time to create a video, leverage it to it’s fullest. Tubemogul is a paid service that will submit your video to numerous video directories for you. You submit it once and the system submits it multiple times, including to YouTube.
Do you ever wonder how people get their image to appear when they make a comment on someone else’s blog instead of the “mystery gray man”?
It’s really quite simple, although I don’t think I’ve ever heard someone explain how. Those images are called “Avatars” and you can set up a “Globally Recognized Avatar” at http://gravatar.com.