Do you ask your blog readers to submit questions or topics they are interested in learning more about?
If not, Kissinsights is a simple and free tool that invites your blog readers to submit questions or comments. Plus, it doesn’t take much in the way of tech skills to set up.
First, what is KissInsights?
There is nothing exciting about article marketing, but it is a proven way to continuously bring new visitors to your website.
What is Article Marketing?
Article marketing is when you take an article you’ve written and post it in article directories that syndicate your content. This can be very beneficial for a variety of reasons:
You must have a strategy that will take you from where your business is currently to your goal. If you do not outline a strategy you are randomly throwing out content without purpose. This can be a waste of time and money. Not to mention the frustration of spinning your wheels and not seeing your business move forward.
What is your goal?
The first step is to identify your goal. Why are you marketing? What specific action do you want people to take when they see your message?
Are you trying to increase your sales? Increase website traffic? Increase your opt-in page conversions?
What is your strategy?
If you are just getting started online I recommend utilizing PayPal for any online payments. You are going to learn an enormous amount of information your first 6-12 months establishing an online presence. It’s very likely the direction you are headed will change completely at some point.
Also, it’ll take time to build your online client base. As you do so you will want to keep your overhead expenses low.
PayPal is free and that means less risk and more freedom as you establish your online presence. Plus, most online shoppers are familiar with PayPal and therefore are comfortable making a purchase using this service.
PayPal – Website Payments Standard
Many people are viewing websites on mobile devices, such as iphones. Not all websites are compatible with the mobile format, which will make it difficult for your customers who view your website on a mobile device to access your content.
Are people really viewing your site on an iphone?
Social proof is an effective way to move a potential client into a paying client.
How to provide social proof?
The easiest way is to ‘pepper’ your website and sales page with testimonials. However, not just any testimonial format is effective. Untrustworthy service professionals could just make up whatever they want and slap it on a website. You want your testimonials to be authentic.
Here are 5 ‘ingredients’ you want to obtain for an ideal testimonial:
Last week we discussed ‘What is a Squeeze Page?’ and maybe this feels like too strong of a marketing approach to you. There is another option and it’s called a Slide Page.
What is a Slide Page?
Instead of giving people only one option on your squeeze page you include a link where they can choose not to enter their name and email and still enter your website.
Here is an example:
A landing page, also called a squeeze page or opt-in page, is an essential online marketing tool which allows you to grow a list of potential customers.
A landing page is a simple web page with one goal. The goal of a landing page is not to make a sale, but to get individuals to sign up for your email list.
Look at your website. If your site is set up correctly you’ll have an opt-in box on every page of your website and this opt-in box may convert subscribers at a rate of 3-5%. Not bad.
Unwanted Distractions
However, look at all the links people can choose to click on. A typical website is full of distractions that will keep people from actually giving you their name and email address. Even though they may be interested in your information and want your newsletter, they may click on an article link first and then end up clicking off your site altogether.
Here’s a short and simple tip to ‘top’ off your webpage appearance – add a favicon.
What is a Favicon ?
There are several reasons you need to publish an email newsletter as part of your marketing plan. Let’s discuss one of those reasons today.
The buying decision when it comes to purchasing online is different than when you purchase from a traditional brick and mortar practice.
It’s very rare for a website visitor to make a buying decision the first time they visit a website. In fact, more than 99% of your website visitors will likely never come back to your website! Online a lot of browsing takes place and people click to AND away from your site in seconds.