Each social media platform has a different audience and different form of communication. What is appropriate for Twitter is not necessarily the best choice for Facebook and vice versa. If you are utilizing social media as a means to grow your business, you need to understand how to best utilize each platform…don’t just join and start “throwing stuff out there”. Do a little research on how best to engage on each social media platform first.
As an example, let’s compare what tends to work between Twitter and Facebook.
Twitter:
- Have a clear call to action
- Avoid abbreviations and ALL CAPS
- Shorten links
- Questions and facts work well
- Retweet relevant content
- Use mentions to prompt those you want to engage with
Facebook:
- Provide information that entices a click
- Include an image
- Stay positive
- Be active and engage with readers
Review the infographic below for tips on Facebook and Twitter updates, as well as Instagram, Pinterest, Google+, and Vine.
How to create the perfect social media post is an infographic that was produced by mycleveragency.