ISSN stands for “International Standard Serial Number” and is used to identify serial publications, such as an email newsletter. This is similar to the ISBN assigned to books and book-like products, such as audio books.
Obtaining an ISSN for your email newsletter is a subtle way of telling your prospects and customers you are a serious business and will be around for the long haul.
I obtained an ISBN for The Heart of Health email newsletter I publish bi-weekly for my business Heart Health Made Easy back in 2008.
Applying for an ISBN is a simple process and it’s FREE.
Here is the link to the U.S. ISSN application website – http://www.issn.org/2-22666-National-Centres.php?id=28 and here is a link to the application form – http://www.loc.gov/issn/ISSN%20app%20form%20916%20%282008-12%29.pdf.
It takes 6-8 weeks for the application to be complete.
FYI – “Get it Done! How to Publish Your Own Email Newsletter” will be available for pre-order in the near future!
All the best,
Lisa Nelson