How do you make a return on investment with a Virtual Summit? Here are just 3 ways:
1. Event upgrades
The purpose behind the virtual summit is often list growth. Therefore, it is a free event anyone can attend, but access to each interview is limited to a 24 or 48-hour replay period. If you miss an interview or want to re-listen to a particularly useful segment, you may purchase the event upgrade package. The upgrade package might include downloadable mp3s, transcripts, a bonus gift collection, and/or special q&a only available to those who upgrade. An upgrade package often costs $97 during the event period with a price increase post event.
2. Affiliate commissions
You may sign up as an affiliate for each of your speakers. Your speakers offer a gift to your participants. Participants opt in for their gift and then move through that speakers sales funnel. You make a commission on any connected sales.
3. Post summit program launch
This is where the bulk of your virtual summit income will be made. After the virtual summit wraps, you invite event participants to take the next step towards solving their problem. The solution is packaged as a group coaching program or 3-part webinar series or something else that allows you to deliver the answer they seek. Once the program wraps, you then offer a higher level program that further increase your return on investment.
Want to make sure you are setting your virtual summit up for success?
#1 Rookie Mistake Even Pros Make When Hosting a Virtual Summit (And the Simple Steps How to Avoid It!)
If you don’t get this right, you could put together an amazing line up of experts, but then have practically NO ONE attend your virtual summit. If you do your research and plan properly, which I walk you through in #1 Rookie Mistake Even Pros Make When Hosting a Virtual Summit (And the Simple Steps How to Avoid It!, your list build can be greater than you even anticipated!
All the best,
Lisa Nelson
Detail Project Management
P.S. Receive instant access to “#1 Rookie Mistake Even Pros Make When Hosting a Virtual Summit (And the Simple Steps How to Avoid It!)” here.