Don’t make your web copy about you, but about the problem your potential client is trying to solve!
If your website home page starts with “Welcome to my site” it’s time for a website overhaul. Go back and research what your potential clients are searching for. Use this in your headline and within website copy on your home page. This reassures your potential client they have come to the right place when they land on your webpage.
FYI – You could also track your website bounce rate to determine if your changes have been effective or if you need to continue to make tweaks. More to come in How to Track for Online Success.
All the best,
Lisa Nelson