Yes, you can use Facebook ads for lead generation. Are you?
I’ve started utilizing Facebook ads as a means to grow my email list and generate more sales.
This is for a heart health branch of my business. I’ve sorely neglected the Facebook page for this business. Created the page probably 2 years ago and it achieved a whopping 30 likes over 2 years. Yes, pathetic.
Well, I set my business goals for this year and I’m on a mission to more than double my annual sales from one home study program.
Bing ads flop
Played with Bing ads for a few weeks. Even spent time consulting with their support team to get everything set up just right on two ads I was running and it still wouldn’t track results. If you can’t track…you are wasting time and dollars! Nixed that avenue, purchased a Facebook training course and I like where I’m headed.
Facebook ads success
Implemented my first like ad a few days ago and I’m already up to 500 likes! Now that’s what I’m talking about.
Each like is costing only $0.18. Here’s a screenshot of the ad:
Very pleased with the ability to target a specific audience and the insights provided by Facebook on who likes you page is wonderful.
As soon as I hit 1000 likes, I’m going to run a new ad to entice my fans to opt in for my free ecourse, which then takes them through my sales funnel. Guess what? It costs less to run an ad targeting your own page fans than it does to target the Facebook community as a whole.
That is worth repeating…you will save money on Facebook ads by first getting your target audience to like your page. Then run Facebook ads targeting just your Facebook page fans for lower cost ad conversions.