Time is precious, so why waste it on tasks that you don’t have to do yourself?
Whether you’re formatting notes from meetings, managing your leads or just sharing posts on social media, your day can quickly be overrun with menial tasks. Sure, you could outsource these to a VA, but your dollars could be better spent using platforms for tasks that do not require actual human input.
For example, instead of having someone create an invoice, format it up, then send it off, you can jot down the important details and have a machine do all the work for you.
Still, business automation through integration with platforms like Zapier can be a bit of a handful at first, and to get the most out of it you need a little inspiration to see the possibilities. So, let me give you a head start and highlight five common tasks to automate for a company of any size to save time and focus on the work that matters.
Organizing meeting notes
Meetings are best when they encourage productivity, but having to take time to organize and format your notes after every meeting completely counteracts your productivity goal.
The solution? Use Zapier to automatically shift your meeting notes into a format you’ll use.
For example, when my team has a meeting we’ll run our meeting checklist – a quick list which helps us stay on track and lets me take notes as we go along, including links to recordings of work that is presented.
Once the meeting wraps, I tick off the final step in the checklist and Zapier automatically pulls the notes and links from it and formats them into a snippet which is sent as a message to our Slack channel.
In other words, I take notes, then Zapier formats and pastes them into Slack. It’s a relatively short time saver, but with 4 meetings a week it more than builds up (both in time saved and keeping me productive by not messing around with notes).
I’ve been in this vicious cycle lately. Lots of great ideas I want to implement, but I’ve been so busy working IN my business I haven’t had time to work ON my business.
I enjoy the clients I support, but I also enjoy the creative side of running a business. I must consistently come back and remind myself to implement these three strategies to increase productivity and consistently grow my business every day.
As we discuss each strategy, my reference to a “to-do” list does not encompass all the tasks/work/email conversations you are performing for clients. I am referring to the tasks you need (or want!) to complete to further grow and develop your business.
#1 Start the day WITHOUT email.
Do NOT start your day by opening your email inbox. Instead, dedicate the first hour of each day to working on your business.
The minute you open your email inbox you can be sucked down various rabbit holes and before you know it the day is ending and you completed nothing on your business to do list.
Do not have your email inbox as the home page of your internet browser. Instead, have your calendar as the home page. Review your tasks and activities for the day and select one or two business tasks you can complete. Complete those tasks, remove them from the to-do list, and then open your email inbox.
Examples of tasks you could complete without distraction…
1. Write a blog post
2. Write and send a newsletter
3. Record a teleclass
4. Research and outline a program module
5. Reach out to potential clients to schedule a strategy session (May require email, so approach cautiously… will need to implement blinders if you enter your email inbox!)
This is not a time to multi-task. One hour of dedicated work. One task at a time.
#2 Maintain an organized to-do list.
A never ending to do list is just a fact of life. You will always have something you need to do. However, everything on that list is not critical right now.
If you want to be productive and efficient you need an organized system. A bunch of post-it notes, plus notes on your phone, plus notes in various emails, and so on isn’t going to cut it.
One location.
Everything listed.
Easy drag and drop feature to reorganize
Quick access for adding/deleting
Have a consistent, easy to manage location where you keep track of all to do’s. I manage tasks via project management systems and google calendar. Google calendar is my hub.
Maybe you need to start your productivity journey with one hour tomorrow morning getting yourself organized. :)
Once you can see everything you need to do, you assess and move the three highest priorities to the top of your list. Focus at least the first hour of every day on these top priorities. Once complete, reassess priorities and move on to the next set.
#3 Break down big tasks into smaller steps.
Some tasks will be on the to-do list for months. This isn’t necessarily bad, but if you have something hanging over your head and causing your anxiety because it isn’t done, stop and assess the task.
Is the task too big and daunting? If so, breaking it down into smaller steps will allow you to move forward.
For example, “host a webinar on xyz” is a big task. I’m speaking from experience on this task. This has been hanging over my head and causing me angst for a few months now. I finally dug in and broke it down into smaller chunks and I’m seeing the light. For example, individual components would be…
You get the point. Big projects need to be broken down to make them more manageable. Plus, I’m all about checklists and I’m happiest when I can check a task off as done!
Increase productivity and get more done
Where do you struggle? Do you have any great strategies you implement to consistently stay on track?
Be sure you select a system for where you want to go and not necessarily where you are right now.
I’ve heard these “words of wisdom” from various sources in the business world. I’ve always struggled to fully accept this way of thinking.
You want to make sure the systems you use to run your business do not hinder your business growth. True. BUT you also want to manage your finances wisely and committing to high monthly overhead costs while building up your client base might be foolish…especially if you have a large learning curve when it comes to your target market, marketing strategies, what works/what doesn’t. It could be a chunk of time before your monthly income covers your overhead costs…let alone leaves you money to live on.
Plus, as a business develops, it evolves. When you are just getting started the vision you have for your business could do a complete 360. If you select a system for where you want to be…it may not be the right system in the end.
The systems you need will change as your business grows. Continue Reading…
When I asked my subscribers recently what their biggest office headache is, email is right up there with the rest of them! Comments such as:
“Emails – yikes!”
“Responding to emails”
“Managing email”
“Email overload”
Sound familiar?
Technology is a wonderful thing – it allows us to work virtually, from anywhere in the world, and makes our lives easier. However, it can also hinder us, and this is particularly true in the case of emails.
Every day we are bombarded with hundreds of emails, only a small percentage of which are necessary. Spam filters are great at filtering most of the unwanted emails but a small amount do get through, adding to the number we have to sift through!
At the end of every year, I look back at my business stats and compare how my business did this year versus the previous year. This allows me to identify if my business is growing and meeting my goals or if I need to shift the plan for next year.
I encourage you to step back and review your business stats.
What stats to monitor and how?
The easiest way to monitor your stats is to set up a spreadsheet…I actually encourage you to do this monthly or quarterly, but for the example here we’ll just cover annual.
All right, I’ve opened up my tracking spreadsheet so I can share with you exactly what it is I monitor and you can use this as an example to identify what you should be monitoring.
Website visitors
I use google analytics to monitor how much traffic my website receives. The number I monitor are the unique “users” and not overall visits which could be repeat individuals….or myself.
List size
I use Ontraport for list management, so I collect the total number of subscribers on my list and compare to the number last year. I’ve kept stats since 2008, so I actually compare data over the past seven years and can also look at list growth rate. Is my list size increasing at a faster rate than previous years or about the same…or slower…not what I’d want to see.
Unsubscribes
I also look at total unsubscribe numbers from year to year. I don’t get too wrapped up in people unsubscribing. If you are doing adequate promotion of your services (you have to promote if you want to make any sales) you will have people unsubscribe. That being said, I like to have an idea if unsubscribe numbers are outside the norm and if there might be a particular reason why.
The last study results I reviewed found Tuesday to be the best day to publish an email newsletter, which may also be referred to as an ezine. This was found to be the day of greatest response. HOWEVER, this may not be the best day for you. It’s very important for you to track your open and click through rates. If you publish your newsletter on Tuesdays and your open rate drops below 20% it’s time for a little trial and error with a different day of the week. Maybe your list will be more responsive on a Wednesday or Thursday.
If you are subscribed for newsletter updates (sign up for the free report below and you’ll be added to the list!) you’ll notice that I publish the newsletter on a Friday. I do this because my list is typically working a traditional job during the week and it’s the weekend when they have the time and energy to focus on non-traditional income sources. So far that day has worked best for my subscribers . . . BUT I’m constantly tracking open and click thru rates and I will make adjustments if need be.
Are you struggling to come up with a topic idea for this week’s blog post or newsletter article? If so, it’s time to start a swipe file for writing ideas. This is simply a place you can store ideas when they come to you.
That’s exactly how I’ve come up with the topic for this blog post. I made myself the following note I don’t know how long ago:
You must have a strategy that will take you from where your business is currently to your goal. If you do not outline a strategy you are randomly throwing out content without purpose. This can be a waste of time and money. Not to mention the frustration of spinning your wheels and not seeing your business move forward.
What is your goal?
The first step is to identify your goal. Why are you marketing? What specific action do you want people to take when they see your message?
Are you trying to increase your sales? Increase website traffic? Increase your opt-in page conversions?
I ask newsletter subscribers what their biggest struggle is when moving their practice online. A common answer is unfamiliarity with the ‘online world’, overwhelm, and not knowing where to start.
As you expand your practice virtually you may find yourself spending countless hours trying to figure out tasks someone else could do in half the time or less. You may need to step back and ask – Do you want to spend hours trying to learn a new computer related task or would your time be better spent working with clients (and generating income)?
More often than not it’s wiser to delegate these tasks to someone who knows what they are doing. This saves you frustration, wasted hours, and lost income.
However, you don’t need to hire an employee, you just need a good virtual assistant you can rely on.